Full-stack marketing. Built to generate finance leads.
From website to social to a dedicated finance lead machine. Everything tracked back to enquiries, not impressions.
Founder
Director
We want a full proposal on marketing and ongoing management — social, SEO, video, website, and a separate finance lead site.
Londy Loans is running social and pushing content, but the finance enquiries are not coming through at the volume the business needs. The vehicle stock side and the finance side are tangled on one site, which means people shopping for a car are not seeing a clear path to a finance conversation. The opportunity to run a parallel finance-focused lead machine is sitting there unused.
is the estimated annual cost of running marketing without a clear line back to finance enquiries.
Without a properly tracked funnel, every dollar spent on social and ads is a guess. Content gets produced, posts go up, but there is no way to tell which platform drove which enquiry, and no system to convert general traffic into qualified finance leads. The result is activity without attribution, and a budget that gets harder to justify every quarter.
Every post, every edit, every enquiry tracked.
Within 90 days you will have a fully operational content engine across four platforms, a dedicated finance lead site converting general traffic into qualified enquiries, and SEO compounding in the background. No more guessing which channel is working. No more content sitting on a hard drive unedited.
One team. Every channel.
Most businesses in your position are running social with one person, video editing with another, and SEO with an agency that emails a ranking report once a month and calls that a service. Nothing talks to anything else. A lot of activity and not a lot of leads.
What we are proposing is different. One team owns the whole stack: social content, video production, SEO, website performance, and paid ads. Every piece of content is produced with the next step in mind. Every platform feeds the same pipeline. The finance lead microsite runs parallel to your main site, capturing people who are not looking at your stock yet but are actively searching for finance options.
You supply the raw video. We turn it around, optimise it for every platform, and get it live. Three static posts a week across all four channels. SEO and website management happening in the background. And a monthly review that ties everything back to actual enquiries, not impressions.
Find the engagement that fits.
Based on your goals and where you're at, here's how we structure our engagements. We'll land on the right tier together. The recommended column is our starting point based on your discovery call.
- Meta Ads management
- Basic tracking setup
- 2 ad concepts / month
- Fortnightly check-in
- Google Ads
- CRM attribution wiring
- Email campaigns
- Weekly review
- Creative pattern library
- Executive summary
- Meta + Google Ads
- Full CRM attribution wiring
- 4 ad concepts / month
- Weekly performance review
- 2 email campaigns / month
- Brand kit maintenance
- Creative pattern library
- Executive summary
- Dedicated creative director
- 6+ ad concepts / month
- Meta + Google Ads
- Full CRM attribution wiring
- 6+ ad concepts / month
- Weekly performance review
- 4 email campaigns / month
- Brand kit maintenance
- Creative pattern library
- Monthly executive summary
- Dedicated creative director
- Priority response
Given the scope across 4 platforms, video editing, SEO, website build, and a separate finance microsite, Scale is the right fit. The volume of deliverables requires dedicated resource, not a growth retainer stretched thin.
Foundation first. Then steady state.
Foundation, delivered in 6 weeks.
- Tracking audit across website, Meta, and Google
- Brand kit consolidation so every platform works from one asset source
- Campaign architecture for paid ads (Meta and Google)
- Website build kicked off (main site or microsite first, your call)
- Social content calendar set up and first batch scheduled
- SEO audit and 90-day fix list delivered
Ongoing delivery from month two.
- 3 static posts per week across Facebook, Instagram, LinkedIn, and TikTok
- Up to 5 videos per week edited and published from your supplied raw content
- SEO management with on-page fixes, rank tracking, and monthly content brief
- Website management including updates, maintenance, and performance monitoring
- Monthly performance review tied to enquiries and pipeline
AB
Adam Benz
15 plus years building marketing systems for Australian businesses across professional services, finance, talent, and SaaS. Hands-on at every stage. You will never get an account manager as a translator. Direct line, direct work, direct accountability.
Results from businesses like yours.
Inherited a HubSpot setup with no source attribution. Rebuilt the lead-source plumbing, audited 6 months of ad creative, identified winning patterns, and killed 60% of spend on losers.
What we guarantee, and what we don't.
We're honest about what's in our control. Lead volumes and ROAS depend on your market, your offer, and your close rate. The work product, the systems, and the attention are all ours.
The line, drawn clearly.
This is the honest version of what most agencies pretend they can guarantee. We can't promise lead volumes. We can promise the work we do is sharp, the systems we ship work, and the attention you get from us is direct and consistent.
We guarantee
- Every ad, email and report we deliver
- Tracking, attribution and dashboards that work
- Weekly review, every week, no skips
- Named lead on every account, no juniors
- Rework on anything that doesn't meet brief
We don't guarantee
- Specific lead volumes (your market + offer dependent)
- Specific cost-per-lead (auction conditions vary)
- Specific ROAS (we don't control your close rate)
- Calendar slots if we're at capacity, we'll be honest
Upfront setup. Then a monthly retainer.
- 3 static posts per week across Facebook, Instagram, LinkedIn, and TikTok
- Up to 5 videos per week edited and published (you supply the raw content)
- SEO management with monthly rank report
- Website management and maintenance
- Monthly performance review tied to enquiries
- All platforms tracked back to lead source
- Direct line to Adam, no account managers
- All work product transfers to you on payment
When we get started.
Phase 1 over 6 weeks. Ongoing delivery from month two.
Kick-off
- Tracking audit
- Brand kit pull
- Content calendar setup
Build
- Website and microsite build
- Campaign architecture
- SEO audit delivered
- First social content batch live
Handover
- Sites live
- Content workflow locked in
- First monthly review
Run rate
- Full delivery cadence
- SEO compounding
- Paid ads activated if in scope
To start fast, by week one.
- 01Raw video content supplied weekly. You or your team films it, we edit and publish it. Aim for Monday delivery so we can turn it around by Thursday.
- 02Admin access to your existing website, Meta Business Manager, Google Search Console, and Google Analytics.
- 03Brand assets. Logos, colours, any existing templates. If it is a mess, that is fine as brand kit consolidation is in scope.
- 04One 30-minute kick-off call to align on content voice, video style, and the finance microsite offer angle before anything gets built.
The questions we always get asked.
Marketing's a noisy space and every agency sounds the same on a sales call. Here are the questions you should be asking, and the straight answers.
How is this different from a typical agency?
Three things: named accountability, weekly cadence, no junior layer. You deal with the same person every week, the same person who scoped the work and presented this proposal. We don't farm execution out to a pool of account managers who got trained yesterday.
The other agency pattern we don't copy: monthly retainers with quarterly reviews. We run weekly. Every week. If something's off, you know on day three not day eighty-three.
How long until we see results?
Phase 1 takes 6 weeks: tracking audit, attribution wiring, creative library, dashboard. You won't see lead-volume change in those 6 weeks, but you'll see the signal change. You'll know which channels are actually working and which have been carrying noise.
Phase 2 starts in month 2. Most clients see CPL drop and qualified-lead share improve inside the first 60 days of phase 2. That's the realistic window.
What if we want to bring it in-house later?
Good. That's the goal, eventually. Everything we build is yours. Ad accounts, tracking, dashboards, brand kit, creative library, attribution wiring, the SOPs we write. All in your name from day one. If you hire in-house and want to take it over in month 9, you walk out with a working system, not a tangle of agency-locked credentials.
Who actually does the work?
Adam Benz. The named lead on the proposal is the named lead doing the work. Creative production, copywriting, dashboard builds and reviews all run through Adam directly. For specialised production (video, certain design work, dev) we use known specialist subcontractors we've worked with for years. You'll always know who touched what.
How do you charge for scope creep?
We don't surprise-bill. If a request falls outside the agreed scope, we scope and price it separately before any work starts. You see the number and approve it, or we don't do the work. Within the agreed scope, anything reasonable is included.
Can we pause or scale up later?
Yes to both. 30 days notice to end or pause the retainer. Scaling up: we can step from Essential to Growth or Growth to Scale at month boundaries. We talk through the volume change so it's sustainable.
Can you guarantee a certain number of leads or ROAS?
No, and you should be sceptical of anyone who does. Lead volume depends on your market, offer, audience size and competitive landscape. ROAS depends on your close rate, average order value and sales cycle, none of which we control.
What we guarantee is the work product, the systems, and the attention. The previous section spells out exactly where the line is.
The partnership, in plain English.
Payment. Phase 1 setup invoiced on engagement, payable within 7 days. Monthly retainer invoiced in advance at the start of each month.
Cancellation. 30 days written notice from either side. Work in progress completes through to month end.
IP. All work product transfers to you on payment. We retain the right to anonymised case study use.
Video turnaround. Raw content supplied by Monday, edited and scheduled by Thursday of the same week. Delays in supply push the schedule by the same number of days.
Out of scope. Video filming, photography, paid ad spend (billed direct to your ad accounts), and copywriting beyond standard page and social copy.
Mutual commitment. You supply raw video weekly, provide access within 48 hours of request, and attend the monthly review. We deliver the content, the SEO work, and the systems on time every month.
Let's build this together.
Click below to confirm scope and terms. We'll countersign and get the Phase 1 invoice out within one business day. If anything needs adjusting, reply to this email and we'll work through it.
By accepting, you enter a binding agreement based on the scope, timeline, and pricing in this document. Acceptance is timestamped for record-keeping. A countersigned PDF will be emailed within one business day.